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Thursday, November 04, 2004
Now, I'd never claim to be a great copywriter. I used to think I was pretty good, but I've recently realised that this wasn't actually true.
However, I can definitely spot bad copy.
I've been having a look at some Lake District hotel websites... and they've been driving me mad! Some are so shockingly bad I feel like smashing my computer to bits and screaming "are you fucking joking" at the broken pieces.
But I don't, mainly because I'm at work.
Here are some examples:
"At the southern rim of the Lakes, just far enough off the well-trodden and obvious tracks to be left in peace, is Furness facing the Leven Estuary with the mountains at its back. It is a working community of farms and market towns. Of course there are pockets of the 20th Century. But what we would call Old Furness moves to a different rhythm; where the visitor is welcomed more for the common interest in the place and his friendly conversation than any other thing." Pure genius! www.thefalls.co.uk
"A Place for country lovers."
"From the moment you arrive, you’re bound to be impressed with Artlegarth" - next to this is an out-of-focus picture of a shitty looking cabin. I give up. www.lodgebreaks.co.uk
"Inspired by the need to ‘get away’, the Brathay Lodge is more than just a place to stay, it is a unique break in itself. (Eh?)
It is a place in which you can totally relax and relish your surroundings, both indoors and out. (Huh?)
The newly restored Brathay Lodge is very clear in its intentions. You will be struck by the attention to detail that affects your comfort and demeanour. The idea is to seduce and relax each guest into a sense of escape." (Ah, I see!) www.brathay-lodge.com
"Chestnuts Some where special." Mmm. www.chestnuts-hotel.co.uk
"The Cavendish Arms will promise you only one thing. We will never let you down in saying that our aim is, any customer who walks through our doors will never leave us not as a customer but as our friend." That's one hell of a promise! www.thecavendisharms.co.uk
Grrrrrrrrr!!!
.....posted at 5:01 pm permalink
babyatom's
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